Leadfeeder vs Dealfront

Leadfeeder vs Dealfront is no longer a real comparison: on March 24, 2026, Dealfront rebranded as Leadfeeder, and the two names now refer to one product from one company. There is nothing to choose between. Any page that still tells you to "choose Leadfeeder if" or "choose Dealfront if" is describing a decision that stopped existing in March 2026.

The short history explains the confusion. Leadfeeder (Helsinki) merged with Echobot (Karlsruhe) in 2023, and the combined company took the name Dealfront, keeping "Leadfeeder" as the label for the visitor-identification module inside the larger suite. On March 24, 2026 the company reversed that decision and unified everything back under Leadfeeder (leadfeeder.com press release, March 24, 2026). The module formerly called Leadfeeder is now called Web Visitors; the Promote advertising product is now called Campaigns.

Verified live on August 21, 2026: dealfront.com serves a "Dealfront is now Leadfeeder" banner, and dealfront.com/pricing returns a page whose title is literally "Pricing | Leadfeeder" with Leadfeeder's plan names and Leadfeeder sign-up links. There is no separate Dealfront price list, no separate Dealfront checkout, and no separate Dealfront trial.

So the useful question is not which to buy. It is: what does the surviving product actually cost, what did the rebrand quietly change, and what is it still bad at? That is what the rest of this page answers.

What actually changed on March 24, 2026

The rebrand renamed things and moved URLs; it did not remove functionality. Leadfeeder's own FAQ is explicit that no features were withdrawn, lists, workflows and integrations survive untouched, and support contacts stay the same. The concrete deltas worth knowing:

• LeadfeederWeb Visitors (the visitor-identification module)
• PromoteCampaigns (B2B display advertising)
• Dealfront APILeadfeeder API, and the old Leadfeeder APILegacy Leadfeeder API — the same two words now point at the opposite API from what they meant in 2026, which is a genuine trap for anyone reading older integration docs or a half-finished internal integration
• Login moved from app.dealfront.com to app.leadfeeder.com
• Vendor email moved from @dealfront.com to @leadfeeder.com — worth allowlisting, since billing and product notices now arrive from a domain your filters have never seen

What the platform does

Identification is IP-to-company matching against a proprietary data asset, enriched from a database the vendor sizes at 60 million companies and 400 million verified contacts. Identified accounts carry industry, headcount, tech stack, and recent news, and can be pushed into HubSpot, Salesforce, or Pipedrive with two-way sync. Above the identification layer sit target-list building with advanced and contact-level filters, alerts when a named account lands on your site, automated workflows triggered by visitor behaviour, and Campaigns for display retargeting.

Two 2026 additions are worth flagging because they are recent enough that most comparison content predates them: an AI alert that curates a daily shortlist of accounts worth acting on, and MCP server access, which lets an AI assistant query live Leadfeeder data through the Model Context Protocol. Both sit on the paid tiers.

The limitation that survives every rebrand

Company-level identification is the product's foundation and also its ceiling. It cannot name the individual, it cannot see consumer or remote traffic, and it cannot start a conversation. Renaming the module from Leadfeeder to Web Visitors did not change any of that. Every buyer of this category eventually pairs it with a separate tool that can actually talk to the people behind the pageviews.

How much does Leadfeeder cost in 2026?

Four plans, all with unlimited users, verified on leadfeeder.com/pricing on August 21, 2026:

• Lite — $0/month. Last 100 identified companies, 7-day visitor history, 20 credits, unlimited users, no CRM integrations.
• Discover — from $79/month billed annually ($113 billed monthly). Reveals companies, real-time alerts, CRM push, unlimited history, unlimited tracked domains.
• Activate — from $369/month billed annually ($527 billed monthly). Adds verified emails and phones, intent filters, Campaigns, CRM automations, AI list enrichment.
• Scale — from $599/month, annual only (paid upfront or quarterly; there is no monthly option). Adds free company-data export, automatic CRM enrichment, dedicated CSM.
• Enterprise — custom. Custom identification and credit volume.

Three things the pricing page does not put in the headline

1. The volume ladder is gone. The mapping the vendor published before the rebrand — roughly $99/month for 50 companies rising to $1,199/month for 40,000 — is no longer on the page. Every paid plan now shows its identified-company limit as the single word "Tiered," and every price is prefixed "Starting at." You cannot self-serve your way to a real number for your traffic volume any more; $79 is a floor, not a price. This is a withdrawal of pricing transparency, and it happened quietly alongside a rebrand that was announced as changing nothing commercially.

2. Credits are a second meter running alongside the company limit. Identifying a company does not consume credits — but enriching a contact's email or phone, exporting, syncing to CRM, and running a Campaign all do. Lite includes 20; paid tiers are "Tiered" again. Top-ups sell in blocks of 100 to 5,000. One-off credits expire after two years and standard plan credits do not roll over at the end of the contract period, so an annual plan sized for a busy quarter silently wastes the rest. Budget for the credit line separately or the plan price will understate your bill.

3. The annual discount is a 43% monthly surcharge, read the other way. The page badges annual billing as "SAVE 30%," which is arithmetically correct ($79 is 30% off $113). But if you need monthly flexibility, the same plan costs 43% more than the advertised figure — $113 rather than $79, $527 rather than $369. And Scale removes the choice entirely by being annual-only.

One further oddity, observed the same day: the plan cards render prices in US dollars ($79, $369, $599) while the "Compare Plans" table further down the same page renders the identical figures in euros (€79, €369, €599). Same page, same numbers, two currencies, no stated conversion. At current rates those are materially different amounts of money. Confirm in writing which currency your quote is denominated in before signing — particularly if you are a US buyer contracting with a German or Finnish entity.

Should you buy Leadfeeder or Dealfront in 2026?

You can only buy one of them, and it is called Leadfeeder. Sign-up, billing, login, and support all run through leadfeeder.com. If a reseller, agency, procurement portal, or comparison site is still quoting you "Dealfront" as a distinct product with distinct pricing in late 2026, that is a stale listing — ask them to re-quote against the current Leadfeeder plan sheet before you sign.

Who should not buy this product

Being specific about the non-fit is more useful than another feature list:

• Anyone who needs to identify a person, not a company. Web Visitors resolves corporate IP addresses to company records. It does not tell you which human viewed your pricing page. Home broadband, mobile data, and VPN traffic resolve to the ISP and are discarded.
• Anyone with low or consumer traffic. The vendor states it matches up to 45% of company-level website visitors (leadfeeder.com press release, March 2026). That ceiling is on the B2B subset of your traffic, not on all of it. A B2C or low-volume site can pay four figures a year to identify a handful of companies.
• Anyone who wants to talk to the visitor. There is no chat widget, no shared inbox, no email, no WhatsApp. It is an intelligence layer that hands accounts to a CRM; the conversation has to happen in a different tool you also pay for.
• Anyone who needs a firm price before a sales call. As of August 21, 2026 the plan limits are published only as "Tiered" (see pricing below), so the listed prices are floors, not quotes.

Who it genuinely fits

B2B teams with meaningful corporate web traffic in Europe or North America, an existing CRM (HubSpot, Salesforce, Pipedrive, Microsoft Dynamics), and a sales motion that can act on "this company was on our pricing page twice this week" within a day or two. Data is built and hosted in the EU, which remains a real advantage for GDPR-sensitive buyers — and the rebrand FAQ confirms hosting and residency did not change on March 24.

What to do instead of choosing between them

Stop treating this as a two-vendor decision and treat it as a single-vendor evaluation. Run the free Lite plan against your own traffic for a month, count how many identified companies are genuinely in your ICP rather than how many rows appear, and divide the Discover price by that number. That is your real cost per usable account, and on low-traffic or consumer-heavy sites it is frequently the figure that ends the evaluation. If you want a genuine second vendor to price against, compare it with a direct competitor rather than with its own former name — Leadfeeder vs Snitcher is a live two-sided comparison.

The gap this product leaves open

Whichever identification vendor you land on, it hands you a company name and stops. Someone still has to be reachable when the person behind that pageview decides to ask a question — and that is a separate tool with a separate bill, usually priced per seat.

That is the gap Converge fills, and it is worth being precise about the boundary: Converge does not do reverse-IP company identification and is not a replacement for Leadfeeder's Web Visitors. What it does is capture and engage the individual visitors who actually interact with your site — chat widget with lead capture, UTM and page-view tracking, and a unified inbox spanning WhatsApp, Telegram, Messenger, Instagram, Discord, Zalo, and email — at $49/month flat rate for up to 15 agents. The two solve adjacent halves of the same funnel: one tells you which companies looked, the other lets you talk to the people who raise their hand.